Summer 2021 is definitely a summer worth celebrating. Now that Covid-19 related restrictions are lifting across the country, travel and events are starting to be back on the table. With more states legalized than ever before and countless Americans in the mood to blow off steam, dispensaries should prepare for a busy summer with local customers and tourists alike looking to stock up. Check out the deals on Confident Cannabis Wholesale to stock up for the summer rush and keep reading to learn how to get your dispensary ready for the summer holidays!
Everyone enjoys getting their hands a good deal. Between holiday weekends, vacations, and a lot of extra daylight, plenty of your regular customers and tourists will be looking to have an extra good time this summer. Keep the good vibes rolling by planning fun promotions that get more customers in the door and encourage them to spend more. Running summer promotions is a great way to offload some of your C grade inventory by either bundling your slower moving stock with your best selling products or by discounting any stock you really want to get rid of.
Of course, you’ll also want to make sure you have plenty of the products you know customers will be interested in on hand. Don’t forget to load up on your best selling stock with Confident Cannabis Wholesale before the upcoming 4th of July weekend crowds rush in!
Be Friendly to New Faces
Thanks to the increase in legalization and travel restrictions loosening, chances are you may find yourself welcoming a lot of new faces to your dispensary this summer. It’s important to remember that some of these new-to-you customers may be new to cannabis (at least legal cannabis) in general. These customers may require a little more friendly hand holding while they navigate buying cannabis. Make sure your staff is knowledgeable, friendly, patient, and ready to welcome new customers into the fold. The cannabis marketplace can be confusing at first, so being able to educate customers and make them feel welcome can go a long way, especially if they’re feeling overwhelmed or uncomfortable while buying cannabis. Remember, you may be servicing customers from states where cannabis is not legal and they might feel a bit uneasy when the time comes to buy.
Akerna found that in 2019, Americans were expected to spend more on cannabis for Fourth of July than they would on chicken in preparation for their holiday BBQs. In 2019, $450 million in total sales were expected nationally and it was thought that by 2020 Americans would spend more money on cannabis than wine on the Fourth of July. While Independence Day festivities didn’t go as planned in 2020, it seems fair to assume those predictions are back on track for this year. Luckily, the fun doesn’t stop July 5th, Labor Day will be here before we know it ushering in more customers looking for extra fun while celebrating the last of the summer holidays.
The takeaway? You don’t want to be empty handed when the crowds come rushing in ready to celebrate the holiday weekend. On top of stocking up on your go-to products, you’ll also want to make sure all of your tech is working and that you have enough security on hand to handle crowds.